Fran López Ballero

Who is Fran López Ballero?

I am an economist specialized in Digital Growth, combining strategy, technology, and results, with 19 years of professional experience.

[Economist with multidisciplinary (certified) expertise in Engineering, International Trade, Banking and Finance, Digital Business, and a Tech-Savvy profile.]

As of today (the website is updated to July 2025), I am 43 years old.

Although my appearance and demeanor don’t usually place me in my forties, you will quickly notice the seriousness and responsibility I bring to my work.

Oh, and I have great resilience and a strong sense of duty (not in a military way—just in a vital sense). The proof? I have finished 15 marathons.

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Fran Lopez Ballero – Digital Marketing Specialist

CERTIFIED PROFESSIONAL
GOOGLE AND MICROSOFT

Google Ads Search Certification

Google Ads for Apps Certification

Google Ads Display Certification

Google Ads Measurement Certification

Google Ads Display and Video 360 (DV360) Certification

Google Ads Offline Sales Increase Certification

Google Ads Results-Oriented with AI Certification

Google Ads Shopping Based on AI Certification

Fran Lopez Ballero certificaciones Google

Google Ads Creative Certification

Google Analytics Individual Qualification Certification

Google Analytics GA4 Certification

Microsoft Advertising Search Certification

Microsoft Advertising Native & Display Certification

Microsoft Advertising Shopping Certification

Fran Lopez Ballero certificaciones Microsoft

3 Key Pillars

Knowledge

Double degree: Bachelor in Economics

+ Expert in Engineering and Environmental Management

Integrated Marketing Postgraduate

Master’s in Banking and Finance

Master’s in International Trade Management

Master’s in Digital Business Management

Master’s in eCommerce and Online Sales

Certified by Google (x12) and Microsoft (x6)

Commitment

What people say about me:

I am Committed

I Always Deliver

I am Creative

I am Analytical

I am Honest

I am a Hacker (in marketing)

I am Good at my job

Experience

20 years of work experience

14 years creating ads on Facebook

14 years creating ads on Google

12 years managing WordPress

Turespaña intern in New York

ICEX intern in Chicago

Have lived in 5 different countries

Used to managing very large budgets

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Fran is the kind of professional who stands out—not just for his expertise, but for his energy, curiosity, and genuine drive to make a difference.

Antonio Ortiz Bell | Head of Digital Marketing @ Ocean by H10 Hotels

Busca siempre simplificar las tareas y dar soluciones rápidas, sencillas pero altamente efectivas a medio y largo plazo.

Teresa Zamora | Digital Marketing Strategist @ Telefónica Innovación Digital

Fran es una persona muy inteligente, y sabe aprender muy rápido todo sobre el negocio digital.

Carmen Yebes Aresté | Digital Client Director @ Dentsu

He consistently leveraged data-driven insights to optimize performance, resulting in measurable and impactful results.

Ingrid Stoffels | Founder & Full Stack Digital Marketing Leader @ Sälmon+Sälmon

He combines knowledge, creativity and motivation with a easy-going personality.

Felix Morales Florez | Managing Director @ Energy Challenges~Retos Energeticos

Fran is not only a hard worker that produced excellent work and was great in his interactions with client companies but also a joy to be around.

Pedro Martin-Panadero | Global Partnerships and Exhibitions Manager @ Association of Equipment Manufacturers (AEM)

Fran managed to be an efficient worker and excellent problem solver, with great analytic skills.

Marta Gonzalez | Deputy Director of Infrastructure and Transportation @ Trade Commission of the Embassy of Spain in Chicago

Puedo asegurar sin margen de duda que Fran es una de las personas más motivadas, entusiastas y enérgicas con las que he tenido la oportunidad de colaborar.

Iban Abaurrea | Export Sales Executive @ Bodegas Ochoa

Fran is a professional always looking to think "out of the box" and differentiate himself from others through his technical skills.

Gabriel Rosado Iturralde | Director General @ Afluenta

Puedo asegurar que gracias a su trabajo, la empresa creció y logró ser más eficiente en la inversión en Google, Social, Programática.

Cristhian González | SEO & Digital Content @ Grupo Flexicar

SUMMARY OF MY PROFESSIONAL CAREER

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