Fran López Ballero

Meet Me

Who is Fran López Ballero?

I’m an economist specialized in digital product, growth, and monetization, with 19 years of experience aligning product, data, and business to drive meaningful impact.

My work focuses on identifying and prioritizing the decisions that improve product performance, ensuring its direct contribution to business objectives.

I’ve worked across B2B and B2C environments, combining strategic thinking with a strong results-oriented mindset to drive sustainable growth.

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Fran Lopez Ballero – Digital Marketing Specialist

3 Key Pillars

Knowledge

Double degree: Bachelor in Economics

+ Expert in Engineering and Environmental Management

Integrated Marketing Postgraduate

Master’s in Banking and Finance

Master’s in International Trade Management

Master’s in Digital Business Management

Master’s in eCommerce and Online Sales

Certified by Google (x12) and Microsoft (x6)

Commitment

What people say about me:

I am Committed

I Always Deliver

I am Creative

I am Analytical

I am Honest

I am Reliable

I am Good at my job

Experience

20 years of work experience

14 years creating ads on Facebook

14 years creating ads on Google

12 years managing WordPress

Turespaña intern in New York

ICEX intern in Chicago

Have lived in 5 different countries

Used to fast-paced environments

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Fran is the kind of professional who stands out—not just for his expertise, but for his energy, curiosity, and genuine drive to make a difference.

Antonio Ortiz Bell | Head of Digital Marketing @ Ocean by H10 Hotels

Busca siempre simplificar las tareas y dar soluciones rápidas, sencillas pero altamente efectivas a medio y largo plazo.

Teresa Zamora | Digital Marketing Strategist @ Telefónica Innovación Digital

Lo más importante que quiero destacar es que Fran es un gran trabajador y un hombre de equipo, dentro y fuera de la oficina. Sencillamente, un crack!

Fabrizio Miazzetto | Founder & IP Attorney @ YunikaLaw

Fran es una persona muy inteligente, y sabe aprender muy rápido todo sobre el negocio digital.

Carmen Yebes Aresté | Digital Client Director @ Dentsu

He consistently leveraged data-driven insights to optimize performance, resulting in measurable and impactful results.

Ingrid Stoffels | Founder & Full Stack Digital Marketing Leader @ Sälmon+Sälmon

He combines knowledge, creativity and motivation with a easy-going personality.

Felix Morales Florez | Managing Director @ Energy Challenges~Retos Energeticos

Fran is not only a hard worker that produced excellent work and was great in his interactions with client companies but also a joy to be around.

Pedro Martin-Panadero | Global Partnerships and Exhibitions Manager @ Association of Equipment Manufacturers (AEM)

Fran managed to be an efficient worker and excellent problem solver, with great analytic skills.

Marta Gonzalez | Deputy Director of Infrastructure and Transportation @ Trade Commission of the Embassy of Spain in Chicago

Puedo asegurar sin margen de duda que Fran es una de las personas más motivadas, entusiastas y enérgicas con las que he tenido la oportunidad de colaborar.

Iban Abaurrea | Export Sales Executive @ Bodegas Ochoa

Fran is a professional always looking to think "out of the box" and differentiate himself from others through his technical skills.

Gabriel Rosado Iturralde | Director General @ Afluenta

Puedo asegurar que gracias a su trabajo, la empresa creció y logró ser más eficiente en la inversión en Google, Social, Programática.

Cristhian González | SEO & Digital Content @ Grupo Flexicar

SUMMARY OF MY PROFESSIONAL CAREER

Contact Form

Contact me to chat, exchange ideas concerning product, data, growth and monetization.

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